About Us

We’re a group of writers and insurance experts who want to make everything around finding decent insurance policies—from life insurance to car insurance to home insurance—much easier to understand.

Getting a fair insurance policy is vital, but it can be confusing to navigate. How can you know for sure if you’re getting the best deal? What do you actually need if an emergency were to happen?

Which organizations are trustworthy? So many of us sign up for insurance policies that aren’t that great in practice. This is even more of a problem if you find financial planning difficult.

That’s where we come in. Our team can guide you through all the available options, explaining the potential costs and what you’ll get. We use plain language, breaking down technical terms to make them easier to understand.

Plus, we’ll look at specific insurance companies, comparing them so that you can find the best one for your particular needs. If you’re in the market for a new type of insurance, we can point you in the right direction.

We offer detailed guides on specific types of insurance, as well as insurance provider comparisons and reviews.

How This Works

We will look at the ‘technical stuff’ that insurance providers offer, including benefits, discounts, liabilities, and pricing. We try to make this detailed but simple enough to understand what it will actually mean for you in practice.

Here’s what we offer:

  • Reviews – We review particular insurance companies. For example, if you’re looking for life insurance, we’ll review one company (like Ladder Life Insurance), looking at their different policies, customer service, the pros and cons, and the costs involved. If you’re considering a particular insurance provider, it’s worth checking here to see if we’ve reviewed it first. We’ll give you our sincere opinion so that you can trust our recommendations.
  • Comparisons – This is where we take two insurance providers and see how they compare to each other. For example, our State Farm vs Allstate Car Insurance comparison is a good one to look at if you’re looking for car insurance. We’ll consider what both companies have to offer, looking at their features, pros and cons, and pricing, before letting you know our honest opinion on which one we think is best.
  • Guides – If you’re in the market for a new type of insurance, we’ll give you a complete run-down on what to look for. The different types of insurance, the pros and cons of each, and some options for different providers that may suit you. If you need a crash course in medical insurance, for example, we can help demystify it for you, making it much easier to understand what you actually need and how to get it.

We know how important it is to have good insurance. There’s nothing like the feeling of being able to relax, knowing that if something unfortunate happens in life, your finances will be taken care of, which means one less thing to worry about in stressful times.

That’s why we’re passionate about making it easier to identify the best insurance for your own needs. Everybody’s finances and life situations are different, which means you may not need the same thing from your insurance policies as your friends, colleagues, or family members.

Luckily, there are a lot of choices out there and we can help point you in the right direction.

Our Core Values


Our core values are to always provide information from our best experts. Their goal is to look into the insurance products and truly figure out what would be the best for the reader. They answer burning questions that might otherwise go unanswered and help people get the information needed to make a decision. We value being honest as we provide clear answers and help to our readers.

We want to share our combined knowledge to help other people make the best decisions, and we’re committed to helping others.

Our reviews are candid, and we’ll be upfront with you about the cons of insurance providers, not just the pros. Plus, we want to make things super clear for everyone to understand.

Meet the Team


We’re a mixture of financial and insurance experts. We all care deeply about helping other people make wise choices with their money so they can free up money and headspace and spend it on other things!

Our knowledge means we can cut through some of the marketing speak, giving you the actual lowdown on what your insurance will give you.

John Hughes

John Hughes first became interested in insurance because of his initial interest—finance. Now he shares his thoughts and knowledge on this topic to help others.

Why are you giving advice on Insurance Genie?

Insurance is a huge part of anyone’s finances and getting it right is key. It is not all about buying all the fancy policies but understanding the role of insurance, how it will benefit you, and picking the right one. These are what motivate me to try and enlighten people about insurance, to help them make the right choices.

How did you get involved in the insurance industry?

My interest in finance led me to insurance, seeing from how a couple of friends and family members really benefited from insurance policies that cushioned them from going down the drain financially.

What type of insurance do you believe is most important to have?

There is no definite answer for this, as we all have different income streams, live under varying circumstances, and value different aspects of life. If you have a family and are the main breadwinner, it’s important to have coverage that will take care of your loved one’s needs if anything happens to you. Car insurance is important as well but perhaps health insurance is what I’d consider the most important one. Healthcare is expensive and bills can rise to astronomical amounts, so it’s best to have this one.

What is one piece of advice you’d give people looking into insurance?

Insurance is a whole niche with its terms, technicalities, and downsides. Insurance can be costly, so don’t buy a policy that you don’t understand. Take time, assess your life, and determine the most important insurance policies that you should have. If possible, contact an insurance expert to understand what you’re getting into before you commit to a specific policy.

David Borgogni

David Borgogni knows how terrifying it can be to get a phone call about an accident or other matter that insurance could help you with. If you aren’t properly insured, that could cause big problems and David wants to help.

Why are you giving advice on Insurance Genie?

Accidents happen when you least expect them, and the best you can do is be prepared for
them. My work at Insurance Genie is dedicated to helping people find an insurance plan that
allows them to concentrate on the things that matter during trying times.

How did you get involved in the insurance industry?

I got my first job as an insurance sales agent. During that time, I realized how many people
don’t have access to the information they need to decide which type of insurance they should
get and started writing about the topics I consider essential for future insurance policyholders.

What type of insurance do you believe is most important to have?

Having health and personal accident insurance policies is paramount for everyone, regardless
of their age or profession.

What is one piece of advice you’d give people looking into insurance?

Take your time to explore all available options before deciding which insurance plan is the right
choice for you.


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